About Sara

London born Sara Rashid, founder and Director of ‘Savouries by Sara Limited’ (est. 2013), creates high end hand-made savouries, using the finest ingredients.

 

Sara travelled widely in her childhood sparking a passion for a diverse palate.

 

The seed of entrepreneurship began in her kitchen. As her young children became more independent, her cooking for loved ones evolved into creating more elaborate dishes, whilst experimenting with new ingredients.

 

She then began catering for banquets, with bespoke menus, and the feedback was phenomenal. This motivated her to learn professional culinary processes and research scaling up strategies.

 

Sara began to expand her creations and generated a social media following and the interest in her products rocketed with nationwide recognition.

 

Her company was established, and her kitchen and team grew with it. Teaming up with The Halal Food Shop helped with logistics, this allowed Sara to further expand.

 

Achievements

▪ The BBC One Show film crew visited Sara’s kitchen, impressed to see her in action, they showcased her in Jan 2020.

 

▪ Sara appeared as a guest on ‘The Islam Channel’ leading to recruitment as a TV chef for the weekly live ‘Salaam Britain’ morning show since 2021, and the ‘Come Iftar With Me’ series in 2022.

 

 

▪ Sara was interviewed several times on BBC Radio for achieving immense success in such a short time and is recognised as a community role model.

 

▪ Sara has been the face for ‘The Halal Food Shop’ advertisement video and marketing campaign.

 

▪ Sara has been active in both global and local charitable causes raising thousands of pounds from her followers.

(Sara helped raise £40,000 with her instagram followers during the devastating earthquakes in Turkey in 2023 and travelled there with the charity Mercy to Humanity to help cook for and feed 2,500 people every day in the last 10 days of Ramadan)

 

▪ Sara as an online influencer is often invited to critique food to support small eateries marketing campaigns, restaurants and other food businesses.

 

▪ In 2022, Sara completed The Business Management Help to Grow course at the University of Leicester. Since then, she mentors others wanting to start thier own businesses, and especially helping to empower other women to reach their potentials. 

 

▪ Sara made an impact at the Leicester, Birmingham and Manchester Halal Food Festivals in 2022 & 2023 where thousands of hot savouries were prepared for Foodies who travelled far and wide and were happy to queue up and wait for the taste experience!

 

▪ Sara also performed live cooking demos on stage at the Food Festivals to huge audiences, and delivered workshops where visitors had the opportunity to cook alongside Chef Sara!

 

▪ Sara holds cooking masterclass workshops at Leicester College, to work with corporate teams sent from PepsiCo.  She is also in planning stages to hold cooking workshops and masterclasses for companies, or individuals wanting to learn how to cook, or just to enjoy the experience.

 

▪ Sara continues to share her passion through TV and social media as an influencer. She feels that she has so much to give to the world and is up for any challenge!